The Business of Fashion
Macy’s has a long history of innovation in business. We’re continually looking for new ways to delight the customer, deliver value and build sales and profits, and we've long been recognized for our commitment to fostering the growth and development of our vendor resources, including owned enterprises.
Iconic Brands Serving Customers Through Outstanding Stores
Macy’s, Inc. is a premier omnichannel retailer with iconic brands that serve customers through outstanding stores, dynamic online sites and mobile apps. Both Macy’s and Bloomingdale’s are known worldwide, and each has its own unique identity and customer focus. Bluemercury is widely recognized as the nation’s largest and fastest-growing luxury beauty products and spa retail chain.
About Macy’s, Inc.
Macy’s, Inc. is one of the nation’s premier retailers. With fiscal 2018 sales of $24.971 billion and approximately 130,000 employees, the company operates approximately 680 department stores under the nameplates Macy’s and Bloomingdale’s, and more than 190 specialty stores that include Bloomingdale’s The Outlet, Bluemercury, Macy’s Backstage and STORY. Macy’s, Inc. operates stores in 43 states, the District of Columbia, Guam and Puerto Rico, as well as macys.com, bloomingdales.com and bluemercury.com.
Demonstrating Our Commitment to Customers
Macy’s, Inc. clearly recognizes the customer is paramount and that all its actions and omnichannel strategies must be directed toward providing a personalized merchandise offering and shopping experience online and in store. Aggressive implementation of the company’s customer-centric strategies by a talented, experienced organization provides Macy’s, Inc. with an important competitive edge.
Recognized For Our Long History of Innovation
Macy’s Is the No. 1 Online Clothing Retailer in the U.S.!
View ArticleMacy’s Expertise In Business
Macy’s has a long history of business innovation, and we’re constantly building on that foundation, investing in talent, technology and marketing to surprise and delight customers with unique and interesting fashion merchandise, no matter how they want to shop – in store, online, or via mobile. The Macy’s experience is omnichannel, and we’ve developed systems and processes to access our vast inventory in stores and fulfillment centers across the country, ensuring we can fulfill the needs of each customer regardless of location.
Experimenting With New Technologies
We continue to experiment with a wide range of new technologies, both in store and online, to improve the customer shopping experience. Our websites and mobile apps have continued to improve, becoming more robust with merchandise offerings, content, and functionality. Fulfillment capabilities are expanding with national availability of Buy Online Pick Up in Store and Same Day Delivery in an increasing number of markets at Macy’s and Bloomingdale’s.
In 2015, we opened our fifth direct-to-consumer fulfillment megacenter, a 1.3 million square foot facility in Tulsa, Oklahoma. Our fulfillment centers enable the rapid, efficient distribution of good to customers regardless of where they’re shopping: in stores, online or via mobile devices. We’ve developed systems and processes to access Macy’s vast inventory across the country to fulfill the needs of each customer no matter where he or she is located.
Leveraging Off-Price Strategies
Macy’s clearance and off-price strategies have made it easier to shop at a discount, giving customers more reasons to visit our stores, while also attracting new customers. In 2015, we launched Macy's Backstage - a new off-price business. Merchandise includes clearance goods from Macy’s stores, as well as special buys from well-recognized fashion brands – all at exceptionally great values, often between 20 percent to 80 percent off of original and comparable prices for similar merchandise. In 2016, we continued to open Macy’s Backstage off-price store locations inside Macy’s stores, which will remain a focus moving forward.
Developing Private Brand Merchandise
Macy’s is recognized as a retail industry leader in developing private brand merchandise that differentiates the assortments in our stores and delivers exceptional value to the customer. Merchandise for each private brand, available “Only at Macy’s,” is developed to appeal to a certain customer lifestyle and is supported with marketing programs that create a precisely defined image. Macy’s also develops private label goods to meet specific customer needs and to fill gaps in the assortment.
Diversity Is Our Business
Diversity is at the core of Macy’s, Inc.’s approach to doing business. It touches all areas of our company. We expect our associates, our advertising and in-store presentations, and the companies with which we do business to mirror the diverse multicultural marketplace we serve.
Staying true to our commitment, we’re continually looking for new ways to delight the customer, deliver value and build sales and profits, and we’ve long been recognized for our commitment to fostering the growth and development of our vendor resources, including diverse, women, veteran and LGBTQ- owned enterprises.
The Workshop at Macy’s
A Comprehensive Retail Vendor Development Program
To help achieve our goal of expanding vendor diversity in our retail stores and offer our customers the best assortment, we offer The Workshop at Macy’s. This comprehensive retail vendor development program includes an intensive four-and-a-half-day workshop designed to give select high potential diverse, women, veteran and LGBTQ owned companies the tools to better succeed and sustain growth in the retail industry.