Experimenting With New Technologies
We continue to experiment with a wide range of new technologies, both in store and online, to improve the customer shopping experience. Our websites and mobile apps have continued to improve, becoming more robust with merchandise offerings, content, and functionality. Fulfillment capabilities are expanding with national availability of Buy Online Pick Up in Store and Same Day Delivery in an increasing number of markets at Macy’s and Bloomingdale’s.
In 2015, we opened our fifth direct-to-consumer fulfillment megacenter, a 1.3 million square foot facility in Tulsa, Oklahoma. Our fulfillment centers enable the rapid, efficient distribution of good to customers regardless of where they’re shopping: in stores, online or via mobile devices. We’ve developed systems and processes to access Macy’s vast inventory across the country to fulfill the needs of each customer no matter where he or she is located.